What does 'Conversion Rate' mean & how is it calculated?

What does 'Conversion Rate' mean & how is it calculated?

Conversion Rate measures the percentage of conversations that led to a converted order. An order is considered converted if the customer who placed it had a chat with Conversagent within the previous 30 days.

This metric is a conservative estimate — it doesn’t include cases where a user interacted with Conversagent, then later purchased using a different IP address. Conversion data is refreshed once per day.